Adapted the documentation for our DIRECTV NOW season picker to accommodate the specific technical requirements of the Roku player. This involved working closely with Product Owners and devs to ensure proper execution of design.

Entry is a Work in Progress -SCREENSAVER

As the UX Designer for the Proof of Concept Lab; I worked with stakeholders to help craft the vision for a DIRECTV NOW screensaver.

Here are some excerpt from the presentation deck.
This document contained project goals, UX guidelines, flows, categories, content strategy, competitive analysis, user reaction hypothesis and user testing discussion guide.

Walkthrough available in-person.

360°/Secondary Screen

As the UX Designer for the Proof of Concept Lab; I worked with stakeholders to help craft the vision for a DIRECTV NOW 2nd screen, 360º ad experience.

Here are some excerpts from the presentation deck.
This document contained project goals, UX guidelines, flows, categories, content strategy, competitive analysis, user reaction hypothesis and user testing discussion guide.

Project Goals

To use VR and 360˚to leverage our strengths around Live Events and Habitual Viewing in the living room and offer new opportunities to engage with content.

Walkthrough available in-person.

Applicant Portion

CoreLogic's Leasing Manager is a cloud-based, online leasing workflow solution for single and multifamily housing property operators.

I was charged with finding areas of drop offs in the applicant portion of the software and speaking with users to determine why. After examining the analytics and reviewing the original personas, I developed a discussion guide and set-up in person and remote interview sessions. The interview findings were synthesized and new prototypes were created and tested followed by more more iterations and more interviews.

The revised UI and features resulted in fewer drop-offs, increased confidence in the security of the site, more complete document uploads to the leasing agents and an improved overall perception of our product.

Methods:

- User/usability interviews
- Interview synthesis
- Persona Development
- Prototyping
- Agile Development

Admin Portion

CoreLogic's Leasing Manager is a cloud-based, online leasing workflow solution for single and multifamily housing property operators.

Similarly to the Application portion we needed to speak with our users to determine pain points within their daily operations so that we could develop features to better suit their needs.

Our user centered design changes resulted in new features to augment productivity, an improved perception of our brand and an increase in customer acquisition. 

Methods:

- User/usability interviews
- Interview synthesis
- Persona Development
- Prototyping
- Usability testing
- Agile Development

I Conducted field research and interviews, synthesized the findings and brainstormed product ideas that solved our target users’ pain points. Developed and iterated on prototypes based on usability session feedback. Created specs and designs used during the Agile development cycle.

Targeting Managers and Loan Officers, I increased the amount of Fraud Report subscribers by providing easily understood reporting / metrics which resulted in increased efficiency of their daily operations.

Methods:

- Field Research & Interviews
- Interview synthesis
- Persona Development
- Affinity mapping
- Competitive analysis
- Prototyping
- Usability testing
- Agile Development

Was part of a 3-member design team working on building a unified CoreLogic UI and live style guide for all of our digital products.

Shown here is the style guide that I was producing for our Leasing Manager consumer site.

I was spearheading the effort to bring WCAG/Accessibility standards to our Labs products as well as advising Business Product Owners throughout the company on how to incorporate accessibility standards to future and existing products.  I wanted to show how we could make our products more compliant without losing any design polish. These are some of the highlights from the presentation that I made to our stakeholders.

Worked closely with content managers and stakeholders to design a new CMS that would meet the current needs of their online/streaming media company as well as give it the ability to adapt as their business continues to grow.

Methods:

- User/usability interviews
- Interview synthesis
- Competitive/comparative analysis
- Sitemapping
- User-flows
- Task analysis
- Information architecture
- Wire-framing
- Prototyping

At the time, TV4’s content was spread out over individual content partners sites or a linear streaming site. We wanted to create an on demand TV4 branded site that you could come to for all our content. 

As a UX designer, my main challenge was the information architecture and the categories/taxonomies that we were going to employ to bring order to our diverse content portfolio.  I also wanted to make sure that the site could accommodate our ever expanding content portfolio (including VR).

- User/usability interviews
- Interview synthesis
- Competitive/comparative analysis
- Sitemapping
- User-flows
- Task analysis
- Information architecture
- Wire-framing
- Prototyping

This app sought to serve the need for accurate data for use buy the studios and the theaters. It has always been difficult to get realtime, verified moviegoer data. This app aimed to solve that problem. I produced both the b2b and b2c components of this project. Shown here is the b2c portion.

I researched the habits of the moviegoer and used gamification strategies like real world and virtual gifts to encourage people to regularly use the app.

Methods:

- User/usability interviews
- Interview synthesis
- Competitive/comparative analysis
- Sitemapping
- User-flows
- Task analysis
- Information architecture
- Wire-framing
- Prototyping
- Gamification

Acting as consultants for Parachute we were tasked with doing a post VC launch site audit in order to help them grow their business. As we only had 2 weeks of funding we had to be very specific with what we could help them with in this short time.

This was the problem that I aimed to solve:

-How do we bring the meaningful elements of the Parachute brand forward while supporting the clean aesthetics of the site and product?

And this was the approach:

-Organize the information in a way that is meaningful to the users and meets the goals of the business.

I made suggestions around improving SEO, eliminating dead-ends, refining the information architecture and allowing the site visitors to interact more immersively with the product. To this end I advised on how to art direct photo shoots and gave advice on content strategy and branding voice.

Methods:

- User/usability interviews
- Interview synthesis
- Competitive/comparative analysis
- Card sorting
- Site-mapping
- Site auditing
- User-flows
- Task analysis
- Information architecture
- Wire-framing
- Prototyping

Performed a competitive analysis to  determine the features and IA elements for the Christopher Edmund website redesign.

Working closely with the Director of Marketing, I Art Directed the photo shoot, set up, arranged and created props for the product shots for use on the website, catalogs, in-stores and POS.

Inspired by marketing collateral for a 1950’s 35mm camera I designed hang tags and the repeating pattern created from the monogram. This design element was to be used for the lining of the handbag as well as other applications where a background texture would be needed.